Marketing, operations, strategy. Coffee, beer, peanut butter, marketplaces, software. A few full-time roles, a few co-founder hats, and these days a growing pile of indie apps I build myself.
Say hello ↘
I've worked across coffee, beer, peanut butter, marketplaces, AgeTech, FitnessTech, and now AI coded software. Every one of them taught me something I'm still using.
I helped build the largest direct-to-consumer program the beer industry had ever seen, rebrand a peanut butter company into an acquisition, launch a podcast that's still going six years later, and I co-founded a coffee brand now distributed across Texas. These days I lead growth at Bearmore in Melbourne, and ship my own apps under the RxOverdose label. Four are live, more on the way.
The work I like best is the early kind. When something doesn't exist yet and someone needs to figure out how to make it real. Strategy, marketing, operations, and increasingly AI-powered product, all in service of moving quickly on the right things and quietly dropping the wrong ones.
Built the largest direct-to-consumer membership the beer industry had ever seen. Launched an annual bourbon-barrel stout release that became a cultural event and sold out in a single day, every year.
Co-founded, branded, and built. Now stocked at Sprouts, Central Market, Randalls and Tom Thumb across Texas. Profitable in 22 months, six years of growth and counting.
A planning service for people importing dogs and cats to Australia from the US, UK and Canada. Built solo. Regulatory-aware, multi-country, $29 a plan.
From baseball nostalgia to a complete identity overhaul. New packaging, new positioning, new commerce strategy, and a 37% sales lift in 12 months. Acquired 10 months later.
Built lead-gen funnels, automated caregiving guides, and a private community for people supporting aging parents. Grew a 30,000+ waitlist and quietly became a leading AgeTech brand.
Launched, promoted, and ran a weekly podcast for the world's largest online business marketplace. Still going six years later. 260+ episodes, 5.0 on Apple.
Workout-saving app for Instagram and TikTok content. Live on iOS and Android. Built solo, end to end.
Leading brand, growth and community for a Melbourne wellness startup. Building the entire GTM motion from scratch.
Leading brand, growth and community for a Melbourne wellness startup. Building the GTM from scratch.
Four live products. Bringbabka, Repperoo, Yaniv Scorekeeper, Get In The Pool. More on the way.
Still in the room for the company I co-founded. Now distributed across Texas within a 10-minute drive of 20 million people.
Always up for a conversation. Full-time roles, fractional engagements, advisory, collaborations, or just to compare notes on a weird idea you can't shake.
benjaminweiss@gmail.com ↗